World Curling Federation partners with ‘JustUpstairs’ sponsorship agency

  • Photo: © WCF / Richard Gray

The World Curling Federation has appointed the global marketing and communications consulting agency JustUpstairs to act as its sponsorship agency for the World Mixed Doubles Curling Championship 2018.

The World Mixed Doubles Curling Championship 2018 will take place in Oestersund, Sweden from 21-28 April 2018. This news comes as a boost for the discipline, which will have made its Olympic Winter Games debut, just two months before in PyeongChang, Republic of Korea.

The World Curling Federation governs the winter Olympic sport of curling internationally and supervises the growth of the sport through a network of national Member Associations. There are currently 60 Member Associations for the sport of curling.

JustUpstairs is an agency that operates in the fields of sport, music and culture. JustUpstairs specialises in sponsorship management, long term business development, talent management and executive research. JustUpstairs’ expertise and network gives them a unique advantage in the field of sponsorship management.

JustUpstairs is conducting market analysis and creating a marketing strategy dependent on specific time frames and objectives. On the basis of this research, JustUpstairs will create specific sponsorship packages and act as the point of contact for potential sponsors of the World Mixed Doubles Curling Championship 2018.

World Curling Federation Secretary General, Colin Grahamslaw, said: “We are delighted to be working with JustUpstairs in promoting the world championship for our newest Olympic discipline. This event presents a wonderful opportunity for potential partners to be involved with the World Curling Federation and to promote themselves to the world through our event.”

JustUpstairs’ Chief Executive Officer, Pia Mackenzie, said: “There is significant focus on the Winter Olympic sports with the build-up to PyeongChang 2018. Coupled with the amount of focus that the Olympic Movement draws to itself, we are excited to partner with the World Curling Federation and explore the potential opportunities that are available.

“With Curling spreading to newer markets like Qatar and Hong Kong in the recent past, we are excited to help the World Curling Federation facilitate and augment the popularity of the sport across the world.”

To follow the build up to World Mixed Doubles Curling Championship 2018 follow the World Curling Federation on Twitter, Instagram (@worldcurling) and Facebook (/WorldCurlingFederation) and use the hashtags: #WMDCC2018 #curling